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Apple’s 1.24.14 Ad

As part of the Macintosh computer’s 30th anniversary, Apple has released another slick new ad. All video in the ad was shot on the same day from 15 different locations on 5 continents around the world. The ad’s director is Jake Scott, son of movie director Ridley Scott and director of Apple’s famed 1984 ad. Learn how the ad was made.

Published on February 3, 2014